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Les marchandises émotionnelles

l'authenticité au temps du capitalisme

Neuromarketing [+]

neuroeconomía y negocios

  • Braidot, Néstor P.

Consumer behavior [+]

buying, having, and being

  • Solomon, Michael R.

Understanding consumer behavior

marketing lessons learned from understanding the consumer experience

  • Tom, Gail

The political economy of consumer behavior

contesting consumption

  • Pietrykowski, Bruce

Marketing emozionale

  • Gallucci, Francesco

Consumer behavior

  • Berkman, Harold W.

Inside consumption

consumer motives, goals, and desires

Consumer behavior

an applied approach

  • Hanna, Nessim

Critical thinking in consumer behavior

cases and experiential exercises

  • Graham, Judy

The why of consumption

contemporary perspectives on consumer motives, goals and desires

Neuromarketing

exploring the brain of the consumer

  • Żurawicki, Leon

Taste, consumption and markets

an interdisciplinary volume

Risultati 1-20 di 144