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Marketing research [+]

within a changing information environment

  • Hair, Joseph F.

Handbook of marketing scales

multi-item measures for marketing and consumer behavior research

  • Bearden, William O.

Consumer behaviour

  • Craig-lees, Margaret

Ricerche di marketing [+]

metodologie e tecniche per le decisioni strategiche e operative di marketing

Consumer research

postcards from the edge

Marketing research

text and cases

  • Wrenn, W. Bruce

Taste, consumption and markets

an interdisciplinary volume

An introduction to market & social research

planning & using research tools & techniques

  • Adams, Karen

Marketing scales handbook

a compilation of multi-item measures

  • Bruner, Gordon C. <2.>

Servicescapes

the concept of place in contemporary markets

Risultati 1-20 di 166