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Il marketing engineering del prodotto

appunti per gli allievi ingegneri gestionali

  • Bellandi, Giuseppe

Valuation

measuring and managing the value of companies

  • Koller, Tim

Marketing management

text and cases

  • Loudon, David L.

How customers think

essential insights into the mind of the market

  • Zaltman, Gerald

Enterprise risk management

a manager’s journey

  • Pickett, K.H. Spencer

Industrial marketing perspectives

a reader

  • Hlavacek, James D.

La piccola impresa

gestione e sviluppo delle aziende minori

  • Boldizzoni, Daniele

Quality function deployment

integrating customer requirements into product design

  • Akao, Yoji